One of the major selling points for the launch of 2000ad was not only the free gift of the Space Spinner (Eagle did the same marketing ploy with it's relaunch in the 80's) but the return of Dan Dare.
I figure, the powers that be, decided to revamp Dan Dare for 2000ad to be a selling point for Dads to pick up the issue because they would have probably read Dan Dares adventures in Eagle when they were kids and wanted to share the same experience with their own children. But I bet they didn't expect this Dan Dare!
More on that later.
What I love about this cover is it's simple effective design, the 'coming straight at you' classic logo and the hyperbole text... 'Dinosaurs', 'Stop press: Great Britain Invaded', 'Hyper-Power' and of course the promise of a 'New' Dan Dare. What kid would not like all those things? Oh, and the neat little Kevin O'Neill drawn Tharg head!
On the inside we get a double page spread of what's coming next week. Notice that there's no Dredd in the ad even though he appeared in issue 2. There is an ad, however, in the back of the issue. I figure that they didn't have Dredd ready by then and they were still struggling with what to do with him. I love the nice curve and flow to this ad...there is a lot of information and in your face graphics. 2000ad really did pack a lot of punch...and of course the Free gift - stickers to make you look Bionic or 'Biotronic'.